Resume
Marketing Strategy
Media Relations
Graphic Design
ProCore
Social Media Management
CRM / Email Marketing
Content Development
AutoCAD
Shopper Marketing
Consumer Research
Process Design
Fusion360
Experience
2023-2024
MARKETING & OUTREACH
Northwest Arkansas Community College
Trail Technician Program
Bicycle Technician Program
Bentonville, Arkansas
Develop an implement marketing strategies to promote the NWACC Trail Technician Program and its contribution to the area's workforce.
-
Develop and implement marketing strategies to promote the NWACC Trails Technician and Bicycle Technician Programs.
-
Manage social media accounts, email campaigns, and community outreach initiatives to increase program visibility and engagement.
-
Collaborate with local organizations, schools, and businesses to build partnerships and promote the program.
-
Create promotional materials, including brochures, flyers, and digital content.
-
Organize and participate in events, workshops, and presentations to raise awareness and recruit participants.
-
Monitor and analyze marketing performance to adjust strategies and improve outcomes.
2020-2022
EMAIL MARKETING
Crystal Bridges Museum of American Art
Bentonville, Arkansas
Responsible for Email Marketing Project Management for the marketing team as well as other marketing projects as needed.
-
Develop, test and deploy marketing and transactional emails to database of over 75,000 totaling over 1100 emails per year
-
Define and maintain audience segmentation to ensure constituents are receiving the most pertinent information at the most appropriate time
-
Work closely with marketing team to align email marketing calendar with institutional calendar
-
Provide performance reports to institution stakeholders with measurements and actionable insights
2015-2020
MARKETING & COMMUNICATIONS DIRECTOR
The Whistler Group, Inc.
Manufacturer of consumer electronics
Bentonville, Arkansas
Responsible for defining project roadmaps and delivery plans for consumer electronics categories.
-
Work with product development team to define project roadmaps and delivery plans
-
Identify new product opportunities based on market research
-
Developed company website using Shopify and company warranty system using Knack
-
Coordinated presentation at 3 tradeshows per year - SEMA, CES and Hamvention
2009 - 2013
ACCOUNT DIRECTOR
EMERGING BUSINESS
WALMART & CLUB TEAMS
IN Marketing - Shopper Marketing Agency
Bentonville, Arkansas
Norwalk, Connecticut
Responsible for managing projects from concept through completion.
-
Main client relationship manager for agency shopper marketing programs
-
Provided thought leadership to senior-level sales teams during conceptual development, execution and post-program analysis
-
Managed projects from concept through completion
-
Managed various vendors - photography, packaging, ecommerce
-
Identify cross-company Marketing Services revenue-driving opportunities
​
2007 - 2009
SR. ACCOUNT EXECUTIVE
SAM'S CLUB TEAM
Malone Advertising / JWT - Shopper Marketing Agency
Bentonville, Arkansas
Akron, Ohio
​
Functioned as the CAM - Customer Account Manager and BDL - Brand Development Leader for various CPG accounts from the agency perspective.
-
Worked with Field Sales teams and Customer Marketing Managers to evaluate advertising opportunities within Wal-Mart, Sam’s Club and some Southern Grocery retailers
-
Managed direct mail, email and online marketing projects to support incremental volume and new product launches
-
Negotiate contracts on behalf of client and provide expertise on retailer specific initiatives
​
2005 - 2007
MARKETING MANAGER
ART DIRECTOR
Walmart / Sam's Club
Bentonville, Arkansas
​
Worked across teams to ensure correct market and merchandising mix for promotional tactics and events.
-
Art Director for grand opening events, travel magazine and Alaska Bush Catalog
​
-
Project management for Source Magazine features including sources item images from suppliers, photo shoots and press checks
-
Increased sales in HBA/OTC category by re-evaluating the Healthy Heart chain-wide event and making it fresh by having a top-down approach doubling sponsorship
​
2001 - 2005
COMMUNICATIONS MANAGER
University of Arkansas
Sam M. Walton College of Business
Fayetteville, Arkansas
​
Responsible for the design of recruiting campaigns that increased freshman enrollment 28%.
-
Manage the marketing/creative aspect of all communication vehicles for the college including all print, email, online media, signage, special events and national media
​
-
Worked with Director of Development to create direct mail campaigns, an email alumni newsletter and various development announcements which increased the College's ranking in the U.S. News and World Report from 29th to 24th - 1 year for each year involved
-
Served as media relations & PR contact for the Walton College and its 7 research centers
​
1997 - 1999
DIRECTOR OF WEB DEVELOPMENT
University of Central Arkansas
Conway, Arkansas
​
Created the University's first online admissions process which increased enrollment over 37% in the first year.
-
Selected as the University’s first Director of Web Development to create the University’s website (www.uca.edu) and its governing policies and procedures
​
-
Worked with the University creative department to develop the overall design of www.uca.edu
-
Worked with the Vice President of Advancement and the University President to create an advisory board to oversee the policies and procedures for communications involving the website
-
Became an industry speaker on the use of the internet in Higher Education admissions
​
Education
MBA
UNIVERSITY OF ARKANSAS
Strategic Retailing / Marketing
Fayetteville, Arkansas
Because the Walton College is located in the heart of the retail industry, curriculum was designed with a strong foundation in the value chain and the consumer-packaged goods industry. Extra focus was given to marketing and media relations.
Bachelor of Science (B.S.)
UNIVERSITY OF MARY HARDIN-BAYLOR
Computer Graphics and Design
Belton, Texas
Curriculum was a combination of computer science, computer-aided design and traditional graphic design.
​
​
​
​
Technical Skills
Adobe Creative Suite
Content Management / CMS
MS Office / Google Suite
Email Marketing / CRM
HTML / CSS
Social Media Advertising
AutoCAD
Fusion360
Professional Skills
Entrepreneurial Mindset
Executive-level Presentations
Competitive Market Analysis
Graphic Design
Strategic Planning
Financial / Budget Planning
Licenses & Certifications
Ham Radio Technician - KW5NDY
Shopify Certified Expert
ProCore Certified